Articles
I've written about co-working culture clubs, culinary histories, homelessness and major home renovations. I've researched specimen storage and fire suppression systems, childhood anxiety, bakeries nestled in vineyards and Vegas latte art competitions. I tell it all well.
Copywriting
Websites brand, complement and drive traffic. With tight, evocative and calculated copy, you hand your ideal audience access to your expertise and you. I’ll learn what you provide and who your clients are, and then prepare your seamless copy.
Whether your communications needs are drip campaigns, key messaging, or communications plans or editing pre-existing materials so your brand voice shines, I’ve got you covered.
Communications
Digital Services
Content needs to intentional, unique, and carefully crafted to help drive rankings and capture your audience’s attention and imagination. I create and edit project-specific and platform-specific professional content.
Profiles
Compelling scholarship recipients, new staff or retiring team member profiles are all a careful balance of fact and feeling. This writing communicates accomplishment and humanity. I listen to the words, the history and the experience and then I write.
Article Writing
Precise. Persuasive. Personable.
As an article writer, I blend thorough research with intentional tone and style. The first step is always to understand the what’s and the why’s: what is this article’s goal? Its audience? Its topic? Is it a short informational piece or an extensive piece that explores a simple singular idea?
The next step is, of course, what I call “steeping”— the transition phase after research and before pen meets paper. It’s the time in which a plan is formulated to ensure that consistency of voice is ensured, that a conscious grasp of the article’s intended goal is guaranteed and that the article reinforces the website’s or publication’s experience, authority and trust.
Throughout my career as an article writer I’ve written about co-working culture clubs, culinary histories, homelessness and major home renovations; I’ve researched specimen storage and fire suppression, childhood anxiety, designing five-star hotels, bakeries nestled in vineyards and Vegas latte art competitions. I tell it all well. How? Because, as a nonfiction writer and ghostwriter, I know how to source accurate background details and key information to write clean, compelling copy for my clients.
Regardless of tone or topic, my 20 years as an article writer shine through in each of my tellings. Read through my samples today to see why I’m the article writer you’re looking for.
Content Writing and Copywriting
Efficient. Efficacious. Economic.
Content tells the story of your product, service or experience— well-written content tells it in a way that converts your ideal audience into readers and customers.
As a professional copywriter and content writer of ten years, I know how to tell your content’s story in a way that raises awareness, educates your audience and sells your brand. From experience, I know that you want your ideal audience to be able to easily find you; I know that you want your ideal audience to be engaged with your website or publication. You want your ideal audience to buy your service, to join your cause, to donate money, to read and comment… and you want it done through clear, effective communication that is in-line with both your brand and general best practices.
I’m the writer of that clear, effective communication. Through my work as a professional copywriter and content writer, my recent website copywriting and content writing includes a restaurant consultancy, a property management and development company, an investors’ site for a production company and a professional photographer; recent examples of my copywriting for both online and print publications can be viewed here.
With tight, evocative and calculated copy, you hand your ideal audience direct access to your offerings. I learn what you provide and who your clients are… and, from there, curate seamless copy that’s built around your unique needs.
You have enough to do: hire a copywriter and content writer who will do it well.
Profile Writing
Communicative. Comprehensive. Creative.
Distilling a life into a concise, flowing narrative is deeply satisfying for me… which is why profile and biography writing is a favorite of mine (and why I take such pride in being a profile writer and a biography writer.)
Throughout my career, I’ve written profiles and biographies for retiring teachers, scholarship winners, photographs and fintech start-ups, to name a few. My fastidious attention to detail and investigative questions are especially significant for short pieces that share professional and educational histories with dates, cities and years.
Social media demands brevity; websites provide leeway for asides and deeper explanations. Print pieces can be as long as is desired. Regardless of the medium, it’s critical to establish goals and word count first—sometimes all commissioned profiles need to adhere to a similar tone while others need to reflect individuality and flair. Corporate biographies and profiles must always be tailored for each medium. What gets left out is often as important as what’s included— and my ten years of experience as a profile writer and biography writer gives me keen insight into those judgement calls.
Whether it be corporate profiles and biographies that seek to reinforce trust or personal work that looks to highlight the humanity of an individual or brand, I’m a resource for compelling, authentic writing. Look through my featured writing page today for samples of some of my favorite profiles and biographies.